Worth the hype

I was nervous to use this because of the hype but I'm so glad I did! It tastes great, is gentle on sensitive gums and I can already feel a difference! My teeth feel so much cleaner and healthier already! The best part is my kids don't fight me to brush their teeth! Totally worth the price.

Best whitener I've used

I am a self proclaimed tooth freak. I've tried whitening powders, gels, pastes, lights etc. This toothpaste is hands down the BEST whitener I've used thus far. I saw a difference the first time I used it. You can feel it working in a sense that it is tingly. I've recommended it to multiple people already.

On my second tube

Really like this toothpaste a lot. It has a really good peach flavor that's not strong or fake tasting. It cleans really well and refreshes the mouth. I'm on my second tube and will be ordering more.

No burn on sensitive teeth

Whitening strips always left my teeth aching for days, so I stopped using anything. This doesn't burn at all. Two weeks in and the yellow near my gum line is fading. First whitening product I've actually been able to finish.

20 years of coffee stains

Three cups a day since college. A dentist cleaning would knock the stains back for a month, then they'd creep right back. Six weeks on this and they haven't come back. My hygienist asked what changed.

My husband asked if I got my teeth done

I didn't tell anyone I was using it. About a month in my husband asked if I'd had my teeth done at the dentist. That's when I knew it was actually working and not just me hoping.